About Us

Welcome to our Mind Traction Store! 

We aim to offer our customers a variety of fun and engaging educational toys, games and activities which can be used to cultivate a growth mindset in little people. 

Each one of our products are hand-picked by our founder, Jess Burnett, a teacher and mum of 3. 

Jess carefully selects products which will provide both developmental opportunities for your child and also enhance the development of their growth mindset. As both a teacher and mum, Jess understands how important the early years are and the significant impact that mindset development has on future success. 

Jess is passionate about sustainability and therefore you will find many wooden toys in our store.  

We always strive to provide excellent customer service and friendly support so please reach out if you have any questions! By following Mind Traction through our social channels you will receive loads of information pertaining to how you can best use our toys, games and activities to enhance the development of your child's growth mindset. 

We hope that you enjoy our products as much as we enjoy making them available to you.